Live chat software, a form of customer service software, allows businesses to communicate with customers in real-time through a chat interface on their website or mobile app. Examples include Zendesk Chat, Drift, and Olark.
Live chat software offers several benefits, such as increased customer satisfaction, reduced support costs, and improved sales conversions. Historically, businesses relied on phone calls and emails for customer service, but live chat has become increasingly popular as a more efficient and convenient channel.